an artist's life in balance

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October 19, 2004

watching them go

Well, I commit business suicide today. The only comfort I have is knowing that it was the right thing to do. A little over a week ago we found out that the company that we use to handle the financial transactions for avisualplanet had been bought out by a company that produces adult content. My little business facing a moral dilemma.

This is where faith in business is really put to the test.

It is really funny how the world works. And this would be funny too except it is my livelyhood. But what does a person of conviction do when that conviction is challenged?

You jump of a cliff.

So after much consideration we sent out a letter to all or our subscribers(200plus) explaining that we would be switching companies and why. In order to do this they have to cancel their subscription and rejoin with the new processor. Of course I know full well that human nature being what it is, some will cancel and not rejoin, at least not right away.

So I sit here watching cancellation after cancellation, email after email. There they go, some taking as much content as they can download. It is what we asked for and what we wanted but it is still so scary to watch them go. Some are commending us on having integrity, some are offering prayers. I just hope when the time comes they offer their business too.

I have a headache. But I also have that feeling that you get when you know that God has given you a specific instruction and you follow it. I have been on this cliff before in different forms and I am always amazed at what happens after I jump. I have never been disappointed but the falling is still scary.

So now I fall. Hopefully a soft landing awaits and I don't get stuck in a tree on the way down.

Posted by blairanderson at October 19, 2004 5:50 PM